After great success of introducing cow-milk, Mother Dairy has taken welcome step to introduce curd made out of cow-milk. Mother Dairy should also introduce malaidaar curd made out of its Premier-milk with extra fat-contents. However Mother Dairy by introducing 400-gms pack of curd made out of cow-milk has deviated from metric-spirit of packaging. Mother Dairy and other giants in milk-marketing should be directed to pack all their products only in packs of 100, 200 and 500 gms or mltrs and thereafter in packs of 1, 2, 5 and 10 kgs or ltrs as the case may be. However milk should not have one-litre pack because people are compelled to purchase one-litre pack when 500-mltrs packs are not available. Many giants in milk-marketing also have unusual economy packs of six-ltrs, which instead should be of five ltrs.
Premium-brand milk of Mother dairy does not have homogeneous mixing of fat-content, where butter has to be wiped out from the empty pack. Mother dairy should make Premium-brand milk homogeneous like is in its competitive Diamond-brand marketed by Amul. Khoya marketed by Mother Dairy is extra-rich in fat-content, which makes it very hard and costly. Fat-content from khoya should be reduced to be used as by-product for producing butter or ghee for additional profit. Mother dairy can thus reduce price of khoya to face competition from those producing and marketing in unorganised sector. Then even bulk-packs of cheaper khoya with low fat-content can be introduced for bulk-buyers like confections. Even otherwise, it will be a step in larger public-interest to check sale of adulterated khoya produced and marketed by unorganised sector.
Loss-making Delhi Milk Scheme having lost its utility after introduction of Mother Dairy should be sold or merged with co-operative milk-giants like Mother Dairy, Amul, Saras, Sudha, Vita etc.
MADHU AGRAWAL