Too many milk-variants by Amul confuse consumers
Milk-giant Amul has added a new milk-variant under brand-name Buffalo in addition to earlier existing variants under brand-names Gold and Diamond. All these three variants are apart from cow-milk and several other low-fat variants. Apart from cow-milk, all other variants should therefore be processed from buffalo-milk, in case some of milk-brands are not made from milk-powder. Amul should print on its all milk-packs if milk is packed and processed after procuring natural milk, or some of these are made from milk-powder.
Now are three variants namely Gold, Buffalo and Diamond priced respectively at rupees 53, 55 and 57 per litre respectively with varying fat-contents increasing with price with newly added under brand-name Buffalo unnecessarily confusing consumers.
Even pricing-system ...