Colour-coding of medicines to promote Generic Medicines: But what about trade-margins
It refers to media-reports about central government considering colour-coding of generic medicines like is done to distinguish vegetarian and non-vegetarian food-products for promoting sale of generic medicines which is considered to be cheaper than their corresponding branded medicines. Already steps like printing name of generic chemical on branded medicines in font-size double that of branded name, separate shelves for generic medicines in chemist-shops and making it compulsory for medical practitioners to print name of corresponding generic chemical in legible writing together with name of branded medicines have been taken by the government.
But such steps other than printing of name of generic chemical on packs of branded medicines are not followed in practice. Moreover there is no...