
Profit-margin in packaged milk creates doubts
It refers to a reputed brand Nova of milk vigorously advertising for sale of full-cream milk now at much reduced price of just rupees 45 per litre instead of earlier rupees 51 per litre. Patanjali is giving biscuit-pack worth rupees five free with one litre cow-milk priced at rupees 40 per litre against rupees 42 per litre by Mother Dairy. A new brand Namaste India made an alarming entry in marketing of packaged milk with very huge advertisement and sale-promotion expenses including providing free packs of milk on some initial quantity. Otherwise also heavy advertisement-expenses are being done for branded milk marketed by famous giants of co-operative sector like Mother Dairy and Amul.
All this leads to doubt about extra-ordinary profit-margin on essential item of milk. There are also ...