Multi-page super-costly advertisements are usually seen in leading newspapers offering extra-ordinary heavy discounts on popular-branded electrical and electronics items. Even extra heavy discount is added if items are purchased through credit-cards issued by some specific banks.
Discussion with dealers all over the capital city of Delhi investing hugely for trade of these items revealed that companies sell all their obsolete models and returned items after claim lodged by consumers through such on-line sale. If it is really so, then all such media-publicity should be directed to compulsorily boldly mention about such bitter reality. Obsolete models and returned items on claim can then also be sold through dealer-network abolishing warranty-conditions and clearly mentioned on items and invoices about discounted rates, where consumers will be at advantage on selecting required items by seeing in showrooms of dealers.
Department of Consumer-Affairs should make proper study-report on aspect of extra-ordinary heavy discounts through on-line sale, and logic behind banks giving extra discounts if such on-line purchase is made through their credit-cards.
MADHU AGRAWAL