Colour-coding of medicines to promote Generic Medicines: But what about trade-margins
Central government once considered colour-coding of generic medicines like is done to distinguish vegetarian and non-vegetarian food-products. But even steps like printing name of generic chemical on branded medicines in font-size double that of branded name, separate shelves for generic medicines in chemist-shops and making it compulsory for medical practitioners to print name of corresponding generic chemical in legible writing together with name of branded medicines earlier announced by the government have not yet been implemented. All these steps should be implemented in practice to promote sale of generic medicines which have very low ex-factory price as compared to branded medicines.
But even if all these steps are followed in practice, nothing will improve because printed Maximum...